Location: Nouvelle Hauteur, Candiac, Quebec

Objective Build a high-impact, branded training gym to complement an elite safety training environment.

Overview Nouvelle Hauteur isn’t your typical workplace. It’s a purpose-built facility for training the workers who go where few dare, including specialists in high-risk vertical environments, rope access, confined spaces, and industrial rescues.
When a team this elite trains others, they need every tool in their building to reflect the same standard. That included their gym.
So they called Alpha Fitness.

The Challenge With a modest footprint to work with, every piece of equipment had to earn its place. It also needed to visually reflect the brand’s professional, no-nonsense identity.
We set out to create a visually striking, fully customized gym that would support their instructors, staff, and clients during physically demanding days.

What We Built
We delivered a compact yet powerful gym setup, all black with striking red accents, that matches the energy and aesthetic of Nouvelle Hauteur’s operations space:

• Custom squat rack
• Custom urethane dumbbells and barbell
• Custom bumper plates
• Battle rope and anchor
• Landmine attachment

Why It Matters In an environment where safety and physical preparedness go hand in hand, this gym plays a key role in elevating performance. It’s more than a workout space. It’s part of the training ecosystem.
Nouvelle Hauteur equips people to save lives. Their gym now equips them to stay ready.