Our Process

At Alpha Fitness, our goal is to create fitness training environments, according to each of our clients’ specific needs. Every step from planning to final inspection is carried out with your satisfaction in mind. We're committed to delivering not just gym equipment but a foundation for your fitness success.


Client specifications

Every successful gym project starts with meticulous planning. At Alpha Fitness, we tailor our services to each client's specific needs. Our team will work closely with you to understand your space, preferences, and fitness goals.

We will ask questions such as: the kind of energy you wish to create in their gym; the type of training you want to offer to end-users; the dimensions and lay-out of the available space; and the type of customization of equipment which can most effectively contribute to the branding of the gym and to the cohesion of its members.

We work with our client’s specifications, and budget to create the most effective gym, that reflects their vision. In designing your build-to-order gym, Alpha takes into consideration the following points.

  • What space do we have to work with; what are the constraints?

    We take measurements to understand the size and constraints of the room (ex: ceiling height, bulk heads, etc.). We then create custom plans to optimize the space, and produce a software rendering of the plan layout to help our clients better visualize their space. This rendering will include room dimensions as well as optimized placement of equipment.
  • What type of training will your gym offer?

    Body-building, strength training, functional training, circuit-training, classes: the type of training will determine not only the choice of equipment but also the choice of flooring, and the layout.
  • Who are the anticipated end-users?

    Let us know who will be using the gym. This will help us determine the best combination of equipment for your gym.
  • What volume of users will be using this space?

    The amount of equipment and selection will vary depending on how many people will be using the gym at any given moment.
  • What type of customization do you want?

    Customization can be used to elevate the branding of your business. We can offer custom equipment colours with the addition of your logo. On select pieces, we are able to alter the dimensions to fit in your space.


Plan Layout

Alpha Fitness’ team of professionals will help design the layout of your gym, according to the size of the room, the constraints it may have, and the type of training you want your gym to offer. For a residential gym, we will design according to the specific fitness goals or sports of the client. When designing commercial gyms, we consider the training style offered, the volume of use it will have and the type of energy the owner wants to create in that space. We use space design software to produce custom plans so that our clients can better visualize their gym in the making.



Alpha Fitness offers everything required to fully equip a complete training and fitness area. Our line of products includes flooring, resistance training machines, weighted strength training and powerlifting equipment, cardiovascular machines, dumbbells, barbells, and racking as well as other accessories.

Alpha Fitness’ one-stop shop seamlessly transforms your vision into reality, without omissions and costly errors. We are constantly investing in innovation as we work on the design and testing of our equipment.

All of our equipment is robust, commercial-grade quality to ensure the safety of its users and the durability of the gym as a whole. While commercial-grade training equipment tends to be very expensive, Alpha Fitness strives to offer more accessible high-quality solutions to all of our clients without compromising on fluidity of the machines. All of our machines feature industrial-grade frames for superior stability and durability.

We offer three lines of machines to accommodate the needs of different categories of gyms.

  • Alpha: clean lines, simple, functional, easy to use

  • Elite: high-performance, robust equipment, primarily used for bodybuilding

  • Classic Muscle: based on a more scientific approach to strength training. This line of equipment offers different possibilities for more targeted muscle development, factoring in the strength patterns of muscles and adapting the exercise’s resistance profile.

Flooring: We offer a range of flooring solutions of different thicknesses and finishes, as well as flooring alternatives such as customized turf, and anti-vibration tiles. Alpha Fitness’ specialists can recommend the type of flooring best suited for different areas of the gym according to the type of training and anticipated volume of end-users. The flooring can also be customized to support the specific branding of the gym or team.



Increasingly, gyms are opening to cater to specific communities, training style, demographics or even the type of atmosphere desired. With our line of products and possibilities for customization, Alpha Fitness can create an atmosphere and an identity as desired by the business owner, to attract specific types of customers, and help them on their fitness journey.

We offer customization of the equipment, weights, accessories, and even flooring with the selected colours and logos to help contribute to your brand at no extra cost. This service sets Alpha Fitness apart when it comes to build-to-order gyms.

At Alpha Fitness, we build gyms that contribute to creating fitness communities, fostering the personal growth and success of each athlete and gym-goer.



Alpha Fitness offers delivery and installation services for an additional fee, ensuring that your equipment arrives at its final destination safely. With this added service, our team will lay down the flooring, assemble and install the machines, and set-up all of your gym’s equipment according to the specifications established. With Alpha Fitness’ turnkey service, you are assured to have a complete and well laid-out gym.


Custom Room Layout software

During the planning process, we utilize a room layout software to optimize the space you have available for your gym. Whether this space is a standard sized room or a unique space, we can create a visual for you that includes all the equipment on your list. This software allows us to add in any discrepancies your room may have (ceiling height, jut outs, pillars, etc). Once we understand the room size, we can help you plan out the best combination of equipment that suits your vision and gym needs.


Delivery and Installation

At Alpha Fitness, our aim is to provide a seamless, headache-free delivery experience for all our clients.

  • Communication and Scheduling
    Clear communication is key. Once your order is placed, we keep you in the loop every step of the way. Our scheduling team coordinates with you to find the most convenient time for delivery, ensuring minimal disruption to your routine.

  • Preparing for Delivery
    Before our team arrives, we provide detailed guidelines to help you prepare your space. This includes safety tips and suggestions for maximizing your gym's layout to accommodate the new equipment.

  • Delivery Day Procedures
    On the day of delivery, our experienced team ensures a timely and efficient process. We handle your equipment with care, ensuring that everything arrives in perfect condition.

  • Unpacking and Set-up
    Our service doesn’t end at delivery. Our skilled technicians will unpack and expertly set up your equipment, adhering to safety standards. They ensure everything is in working order, so you can start using it right away.

  • Testing and Quality Assurance
    Once set up, each piece of equipment undergoes rigorous testing. We guarantee that all items meet Alpha Fitness's high standards of functionality and quality.

  • Final Inspection and Walk-through
    We conduct a final inspection with you, providing a comprehensive walkthrough of the new equipment. This includes demonstrating how to use each piece safely and effectively.


Alpha Fitness Warranty Policy

At Alpha Fitness, we stand behind the quality and durability of our fitness equipment. We offer a warranty on all our products to ensure that our customers are completely satisfied with their purchase. Simply put, Alpha Fitness warranty is on par or better than industry standards.

  • All our structural frames, structural moving parts, welds and weight stack plates are covered for 5 years after the purchase date.

  • Pulleys, bearings, bushings and guide rods are under warranty for 180 days after purchase.

  • Upholstery, accessory bars and handles are under warranty for 90 days after purchase.

  • The warranty covers defects in materials and workmanship, including any issues with the mechanical or electronic components of the equipment.

  • If a product is found to be defective within the warranty period, we will repair or replace the product free of charge.

  • In order to make a warranty claim, please contact our customer service team with a description of the issue and proof of purchase.

  • If a product is deemed to have been damaged through misuse or neglect, the warranty will be void.

  • This warranty does not cover normal wear and tear, or damage caused by improper assembly or maintenance.
  • The warranty applies to the original purchaser only and is non-transferable.

  • We reserve the right to make changes to this warranty policy at any time without notice.

We want our customers to be completely satisfied with their purchase, and we will do our best to resolve any issues that may arise. If you have any questions or concerns about our warranty policy, please contact us.