Location: Le Fitness Loft, Pointe-Claire, Quebec
Objective: Equipping a semi-private training facility with high-performance tools tailored for athletic development

Overview Le Fitness Loft is a semi-private training facility led by a team of kinesiologists who specialize in helping athletes improve through functional fitness. Located in Pointe-Claire, the gym's mission is to deliver results through precise programming and elite equipment. To support this goal, Alpha Fitness delivered custom-built solutions that reflect the facility's performance-first philosophy and elevate the athlete experience.

What Makes This Gym Unique Le Fitness Loft stands out for its athlete-focused approach and customized setup:

• Performance-Driven Equipment: Every piece was selected to support explosive, functional movement, ideal for athletic development.
• Custom Half Rack with Identity: Includes personalized colors, backplate, and Jammer Arms to accommodate advanced training variations.
• Elite Strength Solutions: Equipped with a Plate Loaded Hip Thrust, a Combo GHD Reverse Hyperextension, and the Elite Selectorized Lat Pulldown the heaviest model available on the market.
• Tailored Touches: Custom-branded bumper plates and specialized barbells for both men and women to ensure a complete strength training setup.

The Challenge For a coaching team focused on performance and progression, selecting the right tools is critical. Le Fitness Loft didn't need an entirely new gym they needed strategic upgrades and specialized additions to fill in gaps, ensuring their athletes had access to the exact equipment required to train at the highest level.

Alpha Fitness’s Contribution Alpha Fitness worked closely with Le Fitness Loft to bring their vision to life through high-impact customization:

• Customized Rack System: Delivered a personalized Half Rack with integrated branding and Jammer Arms for dynamic movement training.
• Functional Strength Tools: Supplied heavy-duty machines like the Elite Plate Loaded Hip Thrust and combo GHD Reverse Hyperextension to target key performance areas.
• Visual Identity: Reinforced the gym's brand through customized bumper plates and color-matched finishes across all major equipment.

With premium, purpose-built equipment, Le Fitness Loft now offers athletes one of the most tailored and effective training environments in its class.