Location: Momentum Club, Saint-Hyacinthe, Quebec

Objective Build a fully customized gym that reflects the owner's values and maximizes functionality for a private clientele.

Overview The Momentum Club is the result of one woman’s lifelong dream: to open her own gym after a career spent training others. With a background deeply rooted in compassion and transformation, she built a space where people could feel supported on their journey physically, mentally, and emotionally.

She wanted a gym that matched the care she puts into her coaching, so Alpha Fitness helped bring her vision to life through carefully selected equipment and complete visual customization in her chosen colours.

What Makes This Gym Unique:
The Momentum Club combines thoughtful design with a deeply personalized approach to fitness:

• Personalized Equipment: Custom-branded dumbbells and bumper plates in gym colours add visual consistency and elevate the brand.
• Smart Layout: Despite a modest footprint, the space was optimized with a 4-stack multistation, leg press, Smith & Functional Trainer combo, and selectorized leg machines.
• Community Feel: The gym is a supportive hub where the space, services, and clientele create a real sense of belonging.

The Challenge Design a functional layout that would feel unique to the owner and aligned with her values, while maximizing equipment utility in a limited space. The goal was to make every piece count, ensuring her clients had the right tools to achieve lasting transformation.

Alpha Fitness' Contribution Collaborated on layout optimization and equipment selection to ensure versatility.
Delivered highly personalized branding across equipment to reflect the owner's unique identity.
Installed versatile strength and cable machines that support various training styles and group coaching needs.