See Our Projects in Action! See Our Projects in Action!

Location: Thetford Mines, Quebec
Objective: Build a world-class athletic facility that would raise the bar for college-level sports programs in the province.

Overview When the Thetford Cegep announced the creation of its new sports complex, the goal was clear: build a world-class athletic facility that would raise the bar for college-level sports programs in the province. The investment wasn’t in a building but rather in the future of student-athletes. Alpha Fitness was proud to help bring that vision to life.

The Challenge Design and install a high-performance strength training center worthy of the Cegep’s bold ambitions. The equipment had to reflect the school’s branding, withstand constant use, and help attract high-level athletic talent. Every element needed to be thoughtfully planned for durability, cohesion, and visual impact.

The Solution We built a fully custom strength area with 8 full racks, each connected together and with a custom central bridge and matching weightlifting platforms. Every detail, from the desert yellow accents to the laser-engraved logos, was created specifically for Thetford.

The complete install included:

• 8 full custom racks with interconnected platforms.
• Branded men's and women's barbells, landmines, spotter arms, back plates, and J-cups.
• Central bridge tying the platforms together for visual and structural cohesion.
• Functional gear: trap bars, sleds, plyoboxes, wall balls, kettlebells, benches, and storage

We collaborated closely with the school's marketing team to ensure that the equipment and environment would embody Thetford’s identity and mission.

Why It Works Thetford Cegep saw the opportunity to lead by example. With this new facility, they’re redefining the standard. The gym is now a powerful recruiting tool and a point of pride for the school, giving athletes a serious edge while reinforcing the school’s commitment to performance and excellence.